Peter is the Chief Executive Officer of The Pet Loss Center. Peter’s professional background is focused on leading high growth companies in well-defined niches. After graduating from Brown University in History and Harvard Business School with an MBA and completing his military service as a field artillery officer in the US Marine Corps, Peter began his career learning the mergers & acquisitions business at Morgan Stanley and KKR’s media business, K-III Communications/Primedia. Later, Peter led a diverse array of companies including Primedia Workplace Learning, Jobs.com, Beckett Media and RecruitMilitary. A common theme in all these assignments is working with a passionate team to serve the special requirements of well-defined audiences.
Peter and his wife, Kathy, are the proud pet parents of two Labrador Retrievers named Goose and Howie.
Consultant and Advisor
A chance encounter with a pet parent facing the death of her pet was a defining moment for Coleen in 1998. It was the beginning of her vision of how to best meet the needs of pet parents in their desire to mourn, memorialize, and pay tribute to their beloved pets when they die. In 2004, the experience of the death of her dog, Mico, guided her in starting the nation’s first stand-alone pet’s-only funeral home. In 2009, Coleen founded Two Hearts Pet Loss Center, to guide people who wish to provide meaningful pet death care services in their communities, as well to be an educational resource in the pet grief discipline.
Coleen is a sought-after speaker on the topics of pet loss and grief. Through her delivery style, pet care professionals learn a variety of techniques immediately applicable to implement on how to companion families in their grief journey. She is currently the co-chair and founder of the PLPA and past president of the IAAHPC.
Jen serves as the Chief Financial Officer for The Pet Loss Center. She oversees the Accounting & Finance teams, and plays a key role in operational strategy. Jen began her career at Goldman Sachs in NYC. After a time on Wall Street, she returned to her home state of Virginia and obtained her MBA from Virginia Tech, and subsequently went on to hold leadership positions at the National Basketball Association (NBA), JP Morgan Chase, Six Flags Entertainment & Amazon.
Jen and her wife Andi are proud parents to their two pups Quizzy & Joey, and to their diva cat, Mama.
Vice President of Sales
Aundre joined our team as our Vice President of Sales in 2017. His background is in operations multi-unit leadership, people development, and driving sales, for companies such as Wal-Mart, Starbucks, and Mars. Based upon his several years in leadership roles and as a business owner, Aundre will be focusing on building a world class team of Relationship Managers, helping The Pet Loss Center scale for future growth, and supporting our mission across the veterinary community.
VP of Western Operations
JT is one of the most highly touted operators in the Pet Loss industry. He comes to us from Phoenix, where he served progressively at every level within two pet loss organizations. In addition to his experience, JT also brings the highest credentials as a Certified Pet Loss Professional as well as a Certified Crematory Operator, which he maintains current through a commitment to continuing education classes and ongoing training.
JT is committed to training each of our locations to operate in The Pet Loss Center way, providing the Nation’s best care to the pet parents and veterinarians. Through his membership with the Pet Loss Professionals Alliance, he follows the highest of standards in death care and has already spent copious time developing and teaching industry-leading Pet Loss practices with our teams at The Pet Loss Center.
VP of Eastern Operations
Before gaining his knowledge of the pet care professional industry, Charlie Pedrick was a member of the U.S Army and spent over 13 years as a SWAT team member. Charlie was the Location Manager of our Melbourne location and was promoted to Manager of Operation Services shortly after. A native of Melbourne, Florida, Charlie shares his life with his wife, two daughters, and his fur-baby, Rooney. He enjoys coaching soccer in his free time and is a huge Manchester United fan.
South Texas Area Manager
Mario is originally from Boston, MA. He comes to The Pet Loss Center with years of experience in customer service, and has held management positions
in the healthcare and human service fields, his latest position as a Practice Manager for a busy southwest Austin animal hospital. He holds a Bachelor of Arts degree in Social Work from Rhode Island College and
resides in Austin with his Bengal cat, Timber Rex.
Marketing & Event Coordinator
The Creative & Social Media Director for the team is a long-time family member of the original Pet Heaven organization. Literally growing up in the business as her parents, Candy and Sergio , were the former owners of the operation, the pet cemetery and crematory business are just a part of Nicole Olivera. “I enjoy the work that I do for the company because it helps keep me creative. I enjoy getting to know people who have used our services and am honored to hear their stories and experiences with us. Every time I hear a story, I realize how much my mother and father made a difference in their lives and it makes me extremely proud of them and the company as a whole.”
Doing almost any kind of role needed in the organization, Yvonne Rodriguez is mainly responsible for the Accounts Receivable/Payables. She’s been a part of the team for over 22 years, coming to the Miami area from New York. Besides her two sons, 1 daughter, 3 grandkids, and 2 Jack Russell Terrier’s, she also keeps busy with her church family. When other team members were asked about Yvonne, they said “she has the patience of a saint and a heart of gold.”
Veterinary Partner Benefits Program
If you are a client veterinary clinic of The Pet Loss Center, enroll here for our Veterinary Partner Benefits program. If you are not a client and would like information, email us at WeCare@ThePetLossCenter.com to schedule an appointment with a Relationship Manager.